Privacy policy
Last updated: 4 November 2026
This Privacy Policy describes how TrueBrodo (“we”, “us” or “our”) collects, uses and discloses your personal information when you visit www.truebrodo.ch (the “Website”), use our services, make a purchase there or otherwise communicate with us regarding the Website (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a website visitor or another individual whose information we have collected in accordance with this Privacy Policy.
We process personal data in accordance with the Swiss Federal Act on Data Protection (revFADP, in force since 1 September 2023). Where the EU General Data Protection Regulation (GDPR) applies, for example for customers in the EEA, we also comply with its requirements.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Website and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you submit to us directly through our Services may include:
- Contact details – including your name, address, telephone number and email address.
- Order information – including your name, billing address, delivery address, payment confirmation, email address and telephone number.
- Account information – including your username, password, security questions and other information used for account security purposes.
- Customer support information – including the information you choose to include in your communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information; however, doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Website and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) in order to process your payment, fulfil your orders and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services and to perform our contract with you, including to process your payments, fulfil your orders, send you notifications relating to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, and enable other features and functionalities relating to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may wish to use. In this case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Website and other websites. We use Shopify Email, a service provided by Shopify, to send our newsletter. If you are resident in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products, pursuant to Art. 6(1)(f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for these processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Art. 6(1)(f) GDPR.
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest in order to be responsive to you, to provide effective services to you and to maintain our business relationship with you, pursuant to Art. 6(1)(f) GDPR.
Cookies
Like many websites, we use Cookies on our Website. For specific information about the Cookies that we use in connection with powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Website and our Services (including to remember your actions and preferences), to run analytics and to better understand user interaction with the Services (in our legitimate interest in administering, improving and optimising the Services). We may also permit third parties and service providers to use Cookies on our Website to better tailor the services, products and advertising on our Website and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties such as our advertising partners.
Google Analytics
To analyse the use of our Website, we use Google Analytics, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics uses Cookies to evaluate how you use our Website (e.g. pages visited, time spent, device and browser). Your IP address is shortened in the process. The information collected may be transferred to servers of Google LLC in the USA (see “International Users and Disclosure Abroad”). You can prevent collection by Google Analytics by rejecting Cookies in your browser or by installing Google’s browser add-on: https://tools.google.com/dlpage/gaoptout. More information: https://policies.google.com/privacy.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, for legitimate purposes and for other reasons subject to this Privacy Policy. Such circumstances may include:
- with vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- with business and marketing partners to provide services to you and to advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
- with our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
We disclose the following categories of personal information about users for the purposes set out above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”.
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose your personal information without your consent or for the purpose of inferring characteristics about you.
Third-Party Websites and Links
Our Website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.
- Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have the right to request that we delete the personal information we hold about you.
- Right to Correct: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right of Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Right to Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
You may exercise any of these rights where indicated on our Website or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf. In addition, we may need to ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.
In Switzerland, you can contact the Federal Data Protection and Information Commissioner (FDPIC): Feldeggweg 1, 3003 Bern, www.edoeb.admin.ch.
International Users and Disclosure Abroad
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.
Our shop is operated using Shopify. Shopify and other service providers we engage may process your personal data in particular in the USA, in Canada and in EU/EEA countries. If data is disclosed to a country whose legislation does not ensure an adequate level of data protection, we ensure appropriate safeguards, in particular by means of standard contractual clauses, or rely on a statutory exception, for example where the disclosure is necessary for the performance of your contract.
If we transfer your personal information to countries outside Europe, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@truebrodo.ch.
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the data controller of your personal information: TrueBrodo GmbH, Schützengasse 137, 2502 Biel/Bienne.